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With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
In developing its own wristwatches Casio began with the basic question, ""What is a wristwatch?"" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month — not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world’s first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.
Casio transformed the concept of the watch — from a mere timepiece to an information device for the wrist — and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio’s own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care, and was the result of Casio engineers taking on the challenge of creating the world’s toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology (described below), and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio’s flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.
Consistently raising the bar within the timepiece industry, Casio America, Inc. is proud to introduce the newest model to its Pro Trek series, the PRG550-1A1. Built with Casio?s easy-to-use, one-touch triple sensor technology, the PRG550-1A1 includes a digital compass, altimeter, barometer and thermometer making it the ultimate tool for rugged, outdoor adventures. Casio?s Pro Trek series of watches feature the most cutting edge sensor technology; the new PRG-550 is a 3 hand analog watch model with an LCD window. The triple sensors measure compass bearing, altitude/atmospheric pressure and temperature. The multi-purpose second hand points towards magnetic north and can indicate the latest change in atmospheric pressure or show a change in altitude from a pre-selected location, depending on the function selected. While the LCD displays numerical sensor information such as compass direction angle value, altitude, atmospheric pressure, and temperature, the PRG550-1A1?s full auto LED light activates with just a flick of the wrist and operates by Casio?s Tough Solar Power technology, allowing readings to be accomplished with ease. Casio?s Tough Solar Power technology adds to the PRG550-1A1?s efficiency by allowing the timepiece to power down when not exposed to light for a certain period of time, thus conserving energy. Features Mineral Glass Neobrite 100-meter water resistance Case / bezel material: Resin Resin Band LED lightFull auto LED light, afterglow Solar powered Low-temperature resistant (-10C/14F) Digital compassMeasures and displays direction as one of 16 pointsMeasuring range: 0 degrees to 359 degreesMeasuring unit: 1 degree20 seconds continuous measurementHand indication of northBidirectional calibration and northerly calibration functionMagnetic declination correction AltimeterMeasuring range: -700 to 10,000 m (-2,300 to 32,800 ft.)Measuring unit: 5 m (20 ft.)Hand indication of altitude differentialManual memory measurements(up to 14 r...
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