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Casio
With the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.
In developing its own wristwatches, Casio began with the basic question, "What is a wristwatch?" Rather than simply making a digital version of the conventional mechanical watch, we thought that the ideal wristwatch should be something that shows all facets of time in a consistent way. Based on this, Casio was able to create a watch that displayed the precise time including the second, minute, hour, day, and month--not to mention a.m. or p.m., and the day of the week. It was the first watch in the world with a digital automatic calendar function that eliminated the need to reset the calendar due to the variation in month length. Rather than using a conventional watch face and hands, a digital liquid crystal display was adopted to better show all the information. This culminated in the 1974 launch of the CASIOTRON, the world's first digital watch with automatic calendar. The CASIOTRON won acclaim as a groundbreaking product that represented a complete departure from the conventional wristwatch.
Casio transformed the concept of the watch--from a mere timepiece to an information device for the wrist--and undertook product planning based on this innovative idea. We developed not only time functions such as global time zone watches, but also other radical new functions using Casio's own digital technology, including calculator and dictionary functions, as well as a phonebook feature based on memory technology, and even a thermometer function using a built-in sensor. The memory-function watches became our DATA BANK product series, while the sensor watches developed into two unique Casio product lines of today: the Pathfinder series displaying altitude, atmospheric pressure, and compass readings.
In 1983, Casio launched the shock-resistant G-SHOCK watch. This product shattered the notion that a watch is a fragile piece of jewelry that needs to be handled with care and was the result of Casio engineers taking on the challenge of creating the world's toughest watch. Using a triple-protection design for the parts, module, and case, the G-SHOCK offered a radical new type of watch that was unaffected by strong impacts or shaking. Its practicality was immediately recognized, and its unique look, which embodied its functionality, became wildly popular, resulting in explosive sales in the early 1990s. The G-SHOCK soon adopted various new sensors, solar-powered radio-controlled technology, and new materials for even better durability. By always employing the latest technology, and continuing to transcend conventional thinking about the watch, the G-SHOCK brand has become Casio's flagship timepiece product.
Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, and the radio-controlled function means users never have to reset the time. In particular, the radio-controlled function represents a revolution in time-keeping technology similar to the impact created when mechanical watches gave way to quartz technology. Through the further development of high radio-wave sensitivity, miniaturization, and improved energy efficiency, Casio continues to produce a whole range of radio-controlled models.
The PRG550-1A4 is the new addition to the PROTREK line of outdoor watches. This new model displays compass bearing, atmospheric pressure/altitude and temperature using both the second hand and a liquid crystal display. The PROTREK series of outdoor watches make the most of Casio’s cutting-edge sensor technology to measure various kinds of natural data. This makes PROTREK watches very popular, not only among climbing enthusiasts, but also leisure hikers and car campers. This watch features an analog-face with three hands and an LCD. It is equipped with triple sensors that measure compass bearing, altitude/atmospheric pressure, and temperature. Each of these information types is displayed using both the second hand and the LCD. While the LCD displays numerical information, the second hand points north, indicates the latest change in atmospheric pressure, or shows the change in height from a pre-selected location, depending on the function selected. Since the hour and minute hands always show the time, while the angle of the second hand gives the wearer an immediate picture of the compass bearing, altitude/atmospheric pressure, or temperature, the watch is very useful for planning the schedule and pace of a climb. Also equipped with Casio’s Tough Solar charging system that turns light into power for the watch, Neo Bright coated hands that improve visibility even in dim lighting, as well as a high-brightness white LED that clearly illuminates the hands in the dark, and offers a wide range of features that make any outdoor adventure better.
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